Why Now
Payday.
Then it's gone.
We asked working Nigerians where their salary goes. The answer was the same: it disappears before it's planned.
55.2%
Spending gets there first.
Most people try to plan, but impulse buys and surprise needs eat the money before a budget happens.
1
Account for everything.
Rent, food, transport and savings all fight over the same balance, with nothing in between.
Last
Saving comes last.
People save what's left at month end. By then, there's rarely anything left.
?
Investing feels out of reach.
The will to grow wealth is there. Knowing where, how much and how often is not.
